Have you noticed that people don’t really watch TV on TV anymore?
It is little surprise that TV networks are scrambling to re-invent themselves. More often than not, they burn a lot of cash and get themselves entangled in knots.
Throwing money at the problem is not the solution. Starting from scratch could be. Check out what Al Gore and his Current TV team has pulled off with the launch of the new current.com website.
Al Gore’s Current: Re-defining TV, Using the Web
Personalization and contextual engagement are the keys to the new TV experience on the web, on TV, on your mobile phone, in fact on just about any screen near you.
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