A YouTube Experiment

In future of media on October 31, 2007 at 1:22 am

I stumbled upon an experiment by the creative team at a San Francisco interactive marketing agency. They set themselves the task of creating a video that will go viral on YouTube.

Here is what they found out:

Making the Mundane Viral: A YouTube Experiment

And you can see the video they made here —

By the way, the video is called, “Dog Attacks Polar Bear.” The video-title, as it turns out, is all-important. It top the list of tips on making the mundane viral:

* a catchy, impossible-to-avoid video title

* tags that cast a wide net for content seekers

* arguably controversial (taboo) content

* a video featuring an animal

This is a sobering statement about our times. Will our media universe be filled with animal videos with catchy and controversial titles? What will happen to all those stories that take longer than 5 minutes to tell?

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  1. hey, thanks for writing about us and our experiment. We appreciate your feedback and thoughts!

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