Art Vs Design

In raves on November 1, 2007 at 8:41 am

A friend, who is a student at one of China’s top universities, asked me an intriguing question the other day: “What is the difference between art and design?”

The textbook answer she has been given at school? “Design is more commercial.”

Designer, Paul Rand is one person who has demonstrated beyond a doubt the commercial value of good design.

He has created some of the most memorable logos of our times, including the IBM logo and the UPS logo.

Watch this 4 minute tribute to Paul Rand’s life work.

One Show – Paul Rand Tribute Film (2007) 4:00 (USA) | Adland

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