I love this term that has been coined to describe the future of multimedia content — “micro-audience” world.
It succinctly describes the immense opportunity and the intractable difficulties confronting content creators.
A micro-audience world implies that anyone can create their own media platform, using a combination of tools that are widely accessible– YouTube, Flickr, blogging and the web.
But it might also mean that the audience base for each segment is so small that the content creators cannot profit from it.
How will the economics of the “micro-audience world” differ from that of traditional media?
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