Baidu vs Google: Chinese vs English Internet Users

In future of media on December 14, 2007 at 4:59 pm

What we search for online might well reveal our deepest desires.

In fact, one can attempt to construct a hierarchy of values based on the most frequently searched keywords and questions.

If so, this China Digital Times story, contrasting the top ten most searched questions on Baidu, China’s top search engine and Google, is sobering.

Top Ten Lists: Differences Between Chinese and English Internet Users – Keso :: China Digital Times (CDT) 中国数字时代

Original Chinese article can be found at:

Mutual fund, warrants, stock-index futures, stocks, e-commerce top the lists for Chinese internet searches.

While the English users show a greater concern about health and emotional issues, with words such as ‘love’, ‘autism’,’lupus’ near the top of the list.

Unfortunately, these lists play into worst stereotypes of China and the West. The Chinese seem to be preoccupied with money and wealth while the Westerners are obsessed with health.

While they say, there is a grain of truth in every cliche, I certainly hold out hope that the softer , more human side of China can be found if you dig just a little deeper.

After all, “what is love?” is number 6 on the most searched list on Baidu, sandwiched right between “what is e-commerce?” and “what is 3G?”

There is hope yet.

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