BBC goes web 2.0

In future of media on December 16, 2007 at 2:26 am

Personalization. Customization. Localization.

The British Broadcasting Company has launched a beta version of their new homepage.

BBC – Homepage

You get to drag and drop content modules as you wish. Sounds familiar. The homepage cites as its sources of inspiration, Netvibes and iGoogle.

It is another piece of evidence that traditional media companies are taking more cues from Web2.0 than ever more.

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